After the big Superbowl reveal the world found out that the new Dundee trailer was actually a campaign for Tourism Australia. It was my team’s job to get Americans planning a trip to Australia.
We designed a highly successful digital campaign that reminded people of the things they love about Australia every time they got online.
See the rest of the campaign here
Everybody loves getting stuff for free! These banners emanate the satisfaction that receiving free items gives.
Prospect Park collects all of its mulch in a huge pile, which visitors only come across by accident. I felt that this impressive mountain of mulch didn't receive the appreciation it deserved. This is why I chose to create a fun zine and website to get people excited about mulch and attract them to this "landmark".
These Facebook banners appear in the viewer's newsfeed. For each campaign I designed many banner variations to test which ads convert best.
The Museum of Jurassic technology describes itself as an "offbeat museum that is home to many bizarre relics." Located on Venice Boulevard in the Palms district of Los Angeles, this museum is full of unlikely discoveries made throughout history that would surprise anybody.
Les Issambres, a small coastal town in the French Riviera, inspired this lavender and lemon flavored gin. The label’s decorative elements suggest the fabrics of the region, which are often used to package lavender and other artisanal goods.