This campaign for Tourism Australia started with a trailer for a new Dundee movie that was actually an ad boasted all the amazing experiences the country has to offer.
The second phase of this campaign was to get people to book trips to Australia. I designed the digital assets targeted at high value travelers interested in three specific categories: Nature & Wildlife, Aquatic and Coastal and Food and Wine.
Everybody loves getting stuff for free! These banners emanate the satisfaction that receiving free items gives.
Prospect Park collects all of its mulch in a huge pile, which visitors only come across by accident. I felt that this impressive mountain of mulch didn't receive the appreciation it deserved. This is why I chose to create a fun zine and website to get people excited about mulch and attract them to this "landmark".
This project is a paradoxical informative piece about the dangers of internet addiction. Through the use of exaggerated internet gif culture, the functional website and poster series are aimed at warning people of this psychological disorder and offering them some simple solutions to fix it.
Les Issambres, a small coastal town in the French Riviera, inspired this lavender and lemon flavored gin. The label’s decorative elements suggest the fabrics of the region, which are often used to package lavender and other artisanal goods.
The Museum of Jurassic technology describes itself as an "offbeat museum that is home to many bizarre relics." Located on Venice Boulevard in the Palms district of Los Angeles, this museum is full of unlikely discoveries made throughout history that would surprise anybody.