Droga5
With the changing advertising landscape Droga5’s body of work gradually became less focused on film. Sharing the agency’s increasingly elaborate and multi-faceted campaigns called for a new approach to presenting work on the agency website.
Design, Art Direction
2019
Process
Study
Module familiarization
Campaign Details
Available assets
Refine
Page layouts
Asset Production
Visual QA
Output
Six case studies
Case study template
Launch assets
Case Studies
To give visitors an understanding of Droga5’s 360 campaign capabilities we worked with the original teams of 6 campaigns to retell their unique success stories.
Scalable Storytelling
We leveraged a set custom modules that could accommodate a wide range of campaign solutions including out of home, print, websites, digital banners, events, products and of course TV spots. Each case study was designed with a unique layout that we best portray the work and keep visitors engaged.
Launch
Finally we created posts to announce the launch of the new website on facebook, instagram Linkedin & twitter. We also refreshed Droga5’s social channels to echo the big news.
Devin Croda, Design Direction
Jeremy Zerbe, Copywriting
Robert Mellinger, Copywriting