TULERIE
2019
Product Design
Tulerie is a peer-to-peer platform for lending and borrowing high fashion. Users can borrow designer clothes, or make money by renting their own outfits. The Tulerie app needed a complete redesign to elevate the user experience and optimize it for the latest iOS devices.
Process
Research
Design Audit
Competitive Analysis
Exploration
Moodboards
Visual Exploration
Production
High Fidelity Flows
Design System
The app welcomes you with some fashion inspiration to set the mood. This screen acts a to-do list by showing you how many action items you have for lending and borrowing. You also have quick access to create a listing, a core component of the app.
Create a Listing
Before the user has created their first listing, the lending screen onboards them to how this process works. The create a listing floating action button is also introduced on this screen.
Lending
Users can exchange messages, ask questions, or discuss details about a specific item within the app. Requests to borrow your items appear directly in the chat for easy access.
New Styles
Color Palette
The new color system leverages blue for actionable items and gold assists with hierarchy and creating branded moments. This palette was carefully considered to abide to ADA compliance and optimize user experience.
Typography
Tulerie is focused on having high-end, designer clothing and accessories available for it’s users. The typographic system combines the sophisticated nature of the clothing with the approachable quality of the service.
Iconography
By designing a branded icon set with thin strokes and gold gradient highlights, Tulerie is expressing a luxury quality of service with playful tone .
Borrowing
The user is able to browse, view details about items, and view the availability before submitting their request to borrow.
“I am seriously over the moon and almost in tears excited at how great this looks!”
— Violet Gross, Tulerie CEO & Co-founder
Team
Keeley Laures, Design Lead/Oversight
Nick Trienens, Developer
Joe Crook, Project Manager